兔(tu)年春節假期,鄭州(zhou)市文化廣電(dian)和(he)(he)旅(lv)游(you)(you)系統(tong)豐富文旅(lv)產品(pin)供給,提(ti)升文旅(lv)服務質量,文旅(lv)市場平穩有序(xu)。春節期間(jian),鄭州(zhou)入圍全國熱(re)門遷入地(目的地)前10名,文旅(lv)市場展現強(qiang)勁復蘇態勢。據鄭州(zhou)市文化廣電(dian)和(he)(he)旅(lv)游(you)(you)局(ju)綜合大(da)數(shu)據監測(ce)、抽樣調查和(he)(he)區縣(市)統(tong)計,鄭州(zhou)市共(gong)接待游(you)(you)客(ke)715萬人次,同比增長12.95%,旅(lv)游(you)(you)總收入46.39億(yi)元,同比增長5.79%。
文旅(lv)消(xiao)費強(qiang)勁復蘇
假日期間,鄭(zheng)州市(shi)文(wen)(wen)旅系統精心推出近300項文(wen)(wen)旅惠(hui)民措施及文(wen)(wen)旅“大餐”,為文(wen)(wen)旅消費強勁復(fu)蘇提供有力保障。據統計,鄭(zheng)州市(shi)舉辦(ban)490余場文(wen)(wen)旅活(huo)動,實施文(wen)(wen)旅消費補貼2102.32萬元,參與(yu)者達到99.24萬人次,直接帶動消費2.85億元。
攜程大數據顯示,春節期(qi)間,鄭(zheng)(zheng)州市(shi)(shi)民宿預(yu)訂量(liang)同(tong)比增(zeng)長(chang)407%,景區(qu)門票預(yu)訂量(liang)同(tong)比增(zeng)長(chang)188%。鄭(zheng)(zheng)州市(shi)(shi)文化廣電和旅游(you)局聯(lian)合高德地(di)圖打車共同(tong)開展“文旅出行優惠券”活(huo)動(dong),鼓勵市(shi)(shi)民假期(qi)出行,為來往(wang)A級旅游(you)景區(qu)、星級飯(fan)店(dian)、劇(ju)場(chang)等文旅場(chang)所(suo)的市(shi)(shi)民游(you)客提供打車福(fu)利,促進文旅企業引流及游(you)客消(xiao)費。鄭(zheng)(zheng)州文旅新年專(zhuan)屬(shu)微信紅(hong)包封面(mian)下載7萬多次,近(jin)12萬人次使用。
假(jia)日(ri)期間,鄭州(zhou)市(shi)重點監測的17家旅游景區(qu)(qu)(qu)共接待游客(ke)155.1874萬(wan)人次(ci)(ci),同(tong)比增(zeng)長(chang)56.45%;實現門票收入13940.2751萬(wan)元,同(tong)比增(zeng)長(chang)81.47%;其中,嵩山少林景區(qu)(qu)(qu)、銀基(ji)旅游度假(jia)區(qu)(qu)(qu)、方特旅游度假(jia)區(qu)(qu)(qu)、康(kang)百萬(wan)莊園(yuan)、鄭州(zhou)海洋館和摘(zhai)星(xing)樓景區(qu)(qu)(qu)接待游客(ke)量同(tong)比增(zeng)長(chang)均超150%,銀基(ji)旅游度假(jia)區(qu)(qu)(qu)日(ri)接待人次(ci)(ci)突破10萬(wan)人次(ci)(ci),只有(you)河(he)南(nan)·戲劇幻(huan)城提前兩天預約仍一票難求(qiu)。熱門景區(qu)(qu)(qu)的火爆(bao)(bao),直(zhi)接帶(dai)動住(zhu)宿業出(chu)租率(lv)的大幅(fu)提升,據統計,鄭州(zhou)市(shi)星(xing)級(ji)(ji)飯店(dian)平均出(chu)租率(lv)達70%,同(tong)比增(zeng)長(chang)約210%,JW萬(wan)豪酒(jiu)(jiu)店(dian)等星(xing)級(ji)(ji)酒(jiu)(jiu)店(dian)連(lian)續多日(ri)客(ke)房爆(bao)(bao)滿。
文旅盛(sheng)宴(yan)紛呈精彩(cai)
鄭(zheng)州(zhou)(zhou)市文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)廣電(dian)和旅游(you)(you)(you)局組織眾(zhong)多(duo)旅游(you)(you)(you)景區(qu)(qu)、文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)場(chang)館(guan)(guan)以(yi)“我們的中國夢”——文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)進萬家活(huo)(huo)動為核心(xin),捧出(chu)(chu)歡樂喜(xi)慶、年(nian)味十足(zu)的兔(tu)年(nian)春(chun)(chun)節(jie)(jie)文(wen)(wen)(wen)旅大餐(can)。鄭(zheng)州(zhou)(zhou)文(wen)(wen)(wen)旅云開(kai)展(zhan)2023年(nian)“情暖新春(chun)(chun)”線(xian)上展(zhan)演(yan)活(huo)(huo)動,舞(wu)(wu)(wu)劇《風中少(shao)林》,豫劇《黃(huang)河(he)(he)兒女》,舞(wu)(wu)(wu)蹈節(jie)(jie)目(mu)《唐宮夜宴》等(deng)73個精(jing)選劇目(mu)(節(jie)(jie)目(mu)),好(hao)評如(ru)(ru)潮。黃(huang)河(he)(he)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)公園推(tui)出(chu)(chu)春(chun)(chun)節(jie)(jie)祈福文(wen)(wen)(wen)旅活(huo)(huo)動,深受(shou)游(you)(you)(you)客歡迎(ying)。鄭(zheng)州(zhou)(zhou)園博園舉(ju)辦(ban)(ban)“百(bai)城鬧(nao)新春(chun)(chun),一(yi)(yi)園逛九州(zhou)(zhou)”新春(chun)(chun)民俗文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)博覽會。只(zhi)有河(he)(he)南(nan)(nan)·戲(xi)劇幻城、康(kang)百(bai)萬莊園推(tui)出(chu)(chu)打(da)鐵花、舞(wu)(wu)(wu)龍(long)舞(wu)(wu)(wu)獅(shi)(shi)等(deng)民俗表演(yan),讓(rang)大家重拾記憶(yi)中的年(nian)味。鄭(zheng)州(zhou)(zhou)市四大文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)中心(xin)(CCD)舉(ju)辦(ban)(ban)鄭(zheng)州(zhou)(zhou)市民間(jian)文(wen)(wen)(wen)藝(yi)大賽—舞(wu)(wu)(wu)獅(shi)(shi)大賽,鄭(zheng)州(zhou)(zhou)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)館(guan)(guan)舉(ju)辦(ban)(ban)非遺扇(shan)面(mian)展(zhan)等(deng)多(duo)彩(cai)活(huo)(huo)動,在(zai)玩樂中增長知(zhi)識,在(zai)歡笑中傳承文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)。黃(huang)帝千古情景區(qu)(qu)一(yi)(yi)天八(ba)場(chang)大型(xing)歌舞(wu)(wu)(wu)演(yan)出(chu)(chu),電(dian)影小鎮百(bai)余場(chang)沉浸式演(yan)藝(yi),在(zai)光影科技(ji)與(yu)舞(wu)(wu)(wu)蹈藝(yi)術交相輝映下,開(kai)啟一(yi)(yi)場(chang)場(chang)如(ru)(ru)夢似幻的視覺(jue)盛(sheng)宴。嵩(song)頂滑雪度假(jia)區(qu)(qu)讓(rang)冰雪愛(ai)好(hao)者盡情馳騁。憶(yi)江南(nan)(nan)旅游(you)(you)(you)度假(jia)區(qu)(qu)溫泉酒(jiu)店和度假(jia)區(qu)(qu)讓(rang)游(you)(you)(you)客感受(shou)到濃濃暖意。假(jia)日期間(jian),河(he)(he)南(nan)(nan)博物院、鄭(zheng)州(zhou)(zhou)博物館(guan)(guan)、鄭(zheng)州(zhou)(zhou)商都(dou)遺址博物院推(tui)出(chu)(chu)精(jing)彩(cai)文(wen)(wen)(wen)化(hua)(hua)(hua)(hua)大餐(can),河(he)(he)南(nan)(nan)科技(ji)館(guan)(guan)新館(guan)(guan)試(shi)壓(ya)運營(ying),鄭(zheng)州(zhou)(zhou)文(wen)(wen)(wen)博科技(ji)休閑旅游(you)(you)(you)深受(shou)游(you)(you)(you)客青睞。
遠程游客大幅增加(jia)
據統(tong)計,春節(jie)假期,鄭(zheng)州市接待游(you)(you)客(ke)(ke)(ke)(ke)中,市內(nei)游(you)(you)客(ke)(ke)(ke)(ke)占(zhan)比(bi)(bi)45.3%,省(sheng)內(nei)市外游(you)(you)客(ke)(ke)(ke)(ke)占(zhan)比(bi)(bi)32.1%,省(sheng)外游(you)(you)客(ke)(ke)(ke)(ke)由2022年春節(jie)的(de)7.5%上(shang)升至今年的(de)22.6%。熱門景(jing)點(dian)的(de)省(sheng)外游(you)(you)客(ke)(ke)(ke)(ke)構(gou)成中,嵩山(shan)少林景(jing)區(qu)占(zhan)比(bi)(bi)37.1%,只有河(he)南·戲(xi)劇幻城占(zhan)比(bi)(bi)29.2%,銀(yin)基(ji)旅(lv)游(you)(you)度假區(qu)占(zhan)比(bi)(bi)27.6%。只有河(he)南劇場酒店(dian)大年初(chu)一入住率達九成、初(chu)二(er)初(chu)三均滿房,春節(jie)假期整體出(chu)租率達到(dao)80%,預(yu)訂量(liang)同比(bi)(bi)增長200%;鄭(zheng)州方特假日酒店(dian)、銀(yin)基(ji)冰(bing)雪酒店(dian)異(yi)地酒店(dian)訂單占(zhan)比(bi)(bi)均超(chao)過70%。抽樣(yang)調查顯示,開封(feng)、新鄉、周口、洛陽(yang)、許昌(chang)是(shi)省(sheng)內(nei)來鄭(zheng)游(you)(you)客(ke)(ke)(ke)(ke)的(de)主要客(ke)(ke)(ke)(ke)源地,廣東、山(shan)東、北(bei)(bei)京(jing)、河(he)北(bei)(bei)、浙江、江蘇、福建、遼寧、上(shang)海(hai)、陜(shan)西是(shi)省(sheng)外來鄭(zheng)游(you)(you)客(ke)(ke)(ke)(ke)主要客(ke)(ke)(ke)(ke)源地,其中廣東占(zhan)比(bi)(bi)2.31%,山(shan)東占(zhan)比(bi)(bi)1.83%,北(bei)(bei)京(jing)占(zhan)比(bi)(bi)1.6%。
隨著消(xiao)費(fei)群體的(de)擴大和受春節氣(qi)溫的(de)影(ying)響,市場(chang)呈現出“快旅慢(man)游”“場(chang)館游”“年輕化”的(de)特(te)點。從監測情況來看,鄭州春節假期接待游客(ke)中自(zi)駕(jia)游游客(ke)占80%以上,個人、家庭或(huo)親(qin)朋結伴自(zi)由行(xing)的(de)比例(li)達到(dao)88.06%。
文(wen)旅市(shi)場安全穩定
節(jie)前,鄭州(zhou)市(shi)(shi)(shi)文(wen)化(hua)和(he)旅(lv)游系(xi)統(tong)召開(kai)專題會(hui)議,安(an)排部署假日文(wen)旅(lv)市(shi)(shi)(shi)場(chang)(chang)安(an)全(quan)生(sheng)產、疫(yi)情(qing)防控工(gong)作(zuo)(zuo)。各區(qu)(qu)縣(xian)(市(shi)(shi)(shi))政府組織應急、文(wen)旅(lv)、公安(an)、交(jiao)通(tong)、市(shi)(shi)(shi)場(chang)(chang)監管等部門加(jia)強(qiang)市(shi)(shi)(shi)場(chang)(chang)管理(li)(li),共同維護市(shi)(shi)(shi)場(chang)(chang)秩(zhi)序(xu)(xu)。鄭州(zhou)市(shi)(shi)(shi)文(wen)化(hua)市(shi)(shi)(shi)場(chang)(chang)綜(zong)合行政執(zhi)法(fa)支(zhi)隊(dui)成(cheng)(cheng)立6個(ge)督導組和(he)8個(ge)檢查(cha)組,共出(chu)動執(zhi)法(fa)人員2016人次(ci),檢查(cha)文(wen)旅(lv)市(shi)(shi)(shi)場(chang)(chang)經營單位760家(jia)。中牟縣(xian)召開(kai)2023年春(chun)節(jie)假日旅(lv)游安(an)全(quan)工(gong)作(zuo)(zuo)會(hui),全(quan)面明確涉旅(lv)各部門假日工(gong)作(zuo)(zuo)職責;登封市(shi)(shi)(shi)成(cheng)(cheng)立7個(ge)A級景區(qu)(qu)督導小組,深入一線(xian)督導安(an)全(quan)管理(li)(li)、旅(lv)游秩(zhi)序(xu)(xu)和(he)服(fu)務質量(liang);新(xin)鄭市(shi)(shi)(shi)由班子成(cheng)(cheng)員帶(dai)隊(dui),分包南北兩個(ge)片區(qu)(qu),每天深入黃帝千古情(qing)等重點景區(qu)(qu)一線(xian),督查(cha)安(an)全(quan)生(sheng)產工(gong)作(zuo)(zuo)。假日期間,鄭州(zhou)市(shi)(shi)(shi)文(wen)化(hua)和(he)旅(lv)游系(xi)統(tong)加(jia)強(qiang)領導帶(dai)班,嚴(yan)密(mi)組織假日值班值守工(gong)作(zuo)(zuo),嚴(yan)格落實24小時值班制(zhi)度,全(quan)力(li)保障文(wen)化(hua)和(he)旅(lv)游市(shi)(shi)(shi)場(chang)(chang)平安(an)穩(wen)定。鄭州(zhou)市(shi)(shi)(shi)文(wen)化(hua)旅(lv)游市(shi)(shi)(shi)場(chang)(chang)平穩(wen)有(you)序(xu)(xu),未發生(sheng)旅(lv)游安(an)全(quan)事(shi)(shi)故和(he)重大旅(lv)游投訴事(shi)(shi)件。
文(wen)明(ming)旅(lv)游風(feng)景亮麗
節前,鄭(zheng)州市(shi)旅(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)協會(hui)發布(bu)春(chun)節假期出游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)提示(shi)(shi),提醒(xing)廣大市(shi)民及(ji)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)合(he)理(li)安(an)(an)排行程,提高安(an)(an)全意識,文(wen)(wen)明(ming)(ming)平(ping)安(an)(an)出游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)。假日期間(jian),文(wen)(wen)旅(lv)企業積極(ji)開(kai)展形(xing)式多(duo)樣的(de)文(wen)(wen)明(ming)(ming)旅(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)志(zhi)愿者服(fu)務活(huo)動,組織文(wen)(wen)明(ming)(ming)監督員(yuan)、志(zhi)愿者開(kai)展文(wen)(wen)明(ming)(ming)旅(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)宣傳和(he)引(yin)導工作,向(xiang)市(shi)民和(he)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)提供秩序(xu)(xu)維護、信(xin)息咨(zi)詢、義務講解等志(zhi)愿服(fu)務,全力打造文(wen)(wen)明(ming)(ming)旅(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)良好氛(fen)圍。鄭(zheng)州市(shi)各旅(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)景區在游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)線路(lu)、停(ting)車場等顯要位置設置管理(li)員(yuan),加(jia)強(qiang)巡(xun)查(cha),提醒(xing)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)文(wen)(wen)明(ming)(ming)有序(xu)(xu)旅(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you),利用(yong)電子顯示(shi)(shi)屏、宣傳展板、廣播、微信(xin)公(gong)眾號等多(duo)個途徑(jing),加(jia)強(qiang)開(kai)展多(duo)維度、多(duo)形(xing)式的(de)宣傳,引(yin)導游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)客(ke)自(zi)覺遵(zun)守公(gong)共(gong)秩序(xu)(xu),共(gong)同營造文(wen)(wen)明(ming)(ming)旅(lv)游(you)(you)(you)(you)(you)(you)(you)(you)(you)(you)良好氛(fen)圍。