3月18日,洛陽市委(wei)召(zhao)開(kai)專題會議,研究第40屆中國(guo)洛陽牡丹文化節籌備、漢魏洛陽城遺址博物館規劃設計等工(gong)作。省委(wei)常委(wei)、洛陽市委(wei)書(shu)記江(jiang)凌主持會議。
會議聽取(qu)第40屆中(zhong)國(guo)洛(luo)陽(yang)牡(mu)(mu)丹(dan)(dan)文(wen)(wen)化節(jie)籌備工作進展(zhan)(zhan)情況(kuang)匯報,以及賞花啟動(dong)(dong)(dong)儀式(shi)、牡(mu)(mu)丹(dan)(dan)花車巡游(you)狂歡嘉年(nian)(nian)華(hua)、元宇(yu)宙之“牡(mu)(mu)丹(dan)(dan)幻城(cheng)之夜”等主體(ti)(ti)活(huo)動(dong)(dong)(dong)創意(yi)策(ce)劃方案匯報。會議強(qiang)調,高水(shui)平策(ce)劃舉辦具有“顛(dian)覆(fu)性創意(yi)、沉浸式(shi)體(ti)(ti)驗、年(nian)(nian)輕化消費(fei)、移(yi)動(dong)(dong)(dong)式(shi)傳(chuan)(chuan)播(bo)”特點(dian)的(de)牡(mu)(mu)丹(dan)(dan)文(wen)(wen)化節(jie),對于擴大洛(luo)陽(yang)城(cheng)市(shi)影響力、增強(qiang)游(you)客市(shi)民體(ti)(ti)驗感(gan)、拉(la)動(dong)(dong)(dong)文(wen)(wen)化旅(lv)游(you)新(xin)(xin)消費(fei)具有重(zhong)要意(yi)義。要更(geng)加突出網上(shang)傳(chuan)(chuan)播(bo)效果,把內容創意(yi)與(yu)網上(shang)傳(chuan)(chuan)播(bo)結合起來,提前開展(zhan)(zhan)造勢預熱,善于運用青(qing)年(nian)(nian)話語體(ti)(ti)系(xi)和(he)短(duan)視頻(pin)等新(xin)(xin)媒(mei)體(ti)(ti)手段,打造傳(chuan)(chuan)播(bo)爆(bao)款,形成熱點(dian)話題,吸引更(geng)多關注(zhu),真(zhen)正把洛(luo)陽(yang)城(cheng)市(shi)魅力傳(chuan)(chuan)播(bo)出去。要更(geng)加突出游(you)客市(shi)民參與(yu)度(du),堅持(chi)群眾主體(ti)(ti),淡化行政色彩,在創意(yi)策(ce)劃中(zhong)既注(zhu)重(zhong)增強(qiang)中(zhong)國(guo)傳(chuan)(chuan)統禮儀文(wen)(wen)化的(de)儀式(shi)感(gan),又注(zhu)重(zhong)提升表演互動(dong)(dong)(dong)的(de)體(ti)(ti)驗感(gan),更(geng)好融入洛(luo)陽(yang)元素(su)、彰顯文(wen)(wen)化自信。要更(geng)加突出消費(fei)拉(la)動(dong)(dong)(dong),拓(tuo)展(zhan)(zhan)消費(fei)新(xin)(xin)業(ye)態新(xin)(xin)場景(jing),支(zhi)持(chi)商家(jia)聯合開展(zhan)(zhan)多種形式(shi)的(de)促銷活(huo)動(dong)(dong)(dong),營造放心消費(fei)環境,充分釋放文(wen)(wen)旅(lv)消費(fei)潛能。要守住安全(quan)底(di)線,優化交(jiao)通(tong)組織(zhi),確(que)保節(jie)會和(he)諧(xie)有序、精彩出圈。
漢(han)魏(wei)(wei)洛(luo)(luo)陽(yang)(yang)(yang)城遺(yi)址(zhi)(zhi)是(shi)中(zhong)(zhong)國古代(dai)重要(yao)(yao)的(de)都城遺(yi)址(zhi)(zhi),是(shi)中(zhong)(zhong)華文(wen)明(ming)多元一體(ti)格局和統一的(de)多民(min)族(zu)國家形(xing)(xing)(xing)成(cheng)發展(zhan)(zhan)的(de)重要(yao)(yao)見證(zheng)地。會議(yi)聽取(qu)漢(han)魏(wei)(wei)洛(luo)(luo)陽(yang)(yang)(yang)城遺(yi)址(zhi)(zhi)博物(wu)館(guan)規劃設計方案匯報(bao)。會議(yi)強調,加(jia)(jia)快(kuai)建(jian)設漢(han)魏(wei)(wei)洛(luo)(luo)陽(yang)(yang)(yang)城遺(yi)址(zhi)(zhi)博物(wu)館(guan),是(shi)洛(luo)(luo)陽(yang)(yang)(yang)市(shi)(shi)加(jia)(jia)快(kuai)打造五大都城遺(yi)址(zhi)(zhi)博物(wu)館(guan)群的(de)重要(yao)(yao)組(zu)成(cheng)部分,對于增強歷史自(zi)覺(jue)、堅(jian)定文(wen)化自(zi)信,鑄牢中(zhong)(zhong)華民(min)族(zu)共同(tong)體(ti)意識,提(ti)升(sheng)洛(luo)(luo)陽(yang)(yang)(yang)文(wen)化影(ying)響力(li)和感召力(li)具(ju)有重要(yao)(yao)作用(yong)。要(yao)(yao)聚(ju)焦都城遺(yi)址(zhi)(zhi)博物(wu)館(guan)定位,突出漢(han)魏(wei)(wei)文(wen)化元素,優化建(jian)筑風貌形(xing)(xing)(xing)態,提(ti)前(qian)謀(mou)劃后期展(zhan)(zhan)陳運營(ying),切(qie)實讓博物(wu)館(guan)與遺(yi)址(zhi)(zhi)形(xing)(xing)(xing)成(cheng)對話、融為一體(ti),更(geng)好展(zhan)(zhan)現漢(han)魏(wei)(wei)時期洛(luo)(luo)陽(yang)(yang)(yang)城市(shi)(shi)的(de)世界影(ying)響、民(min)族(zu)融合的(de)歷史意義和“建(jian)中(zhong)(zhong)立極”都城形(xing)(xing)(xing)制(zhi)的(de)深遠影(ying)響。
徐衣顯(xian)、王(wang)飛(fei)、王(wang)軍、張(zhang)玉杰(jie)、任(ren)麗(li)君(jun)、李新紅等參加會議。