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　　為迎接“5·19中國旅(lv)游日(ri)(ri)”，同時(shi)豐富五(wu)一假(jia)日(ri)(ri)旅(lv)游市場(chang)供給(gei)，文化和(he)旅(lv)游部4月(yue)28日(ri)(ri)啟動(dong)(dong)了“5·19中國旅(lv)游日(ri)(ri)”主題月(yue)活動(dong)(dong)，一系列精(jing)彩的(de)活動(dong)(dong)貫穿五(wu)一假(jia)期，扮靚了大眾生活。啟動(dong)(dong)至今，主題月(yue)各參(can)與方以(yi)豐富多彩的(de)活動(dong)(dong)內容、實(shi)惠多多的(de)惠民措施(shi)、形式新穎的(de)宣傳(chuan)方式共同營造(zao)“美好中國，幸福(fu)旅(lv)程”的(de)節日(ri)(ri)氛圍，各項活動(dong)(dong)火熱(re)開展，引導大眾關注(zhu)旅(lv)游、參(can)與旅(lv)游。

　　乘風(feng)(feng)(feng)破浪(lang)的“5·19”活動(dong)(dong)持續開展，南海(hai)郵輪(lun)推出(chu)乘風(feng)(feng)(feng)破浪(lang)的“5·19”主(zhu)(zhu)題(ti)航(hang)次(ci)(ci)，4月(yue)28日正(zheng)式啟航(hang)后，通過多個場景(jing)凸顯“5·19中國旅(lv)游日”主(zhu)(zhu)題(ti)，在甲板、船(chuan)(chuan)艙內營(ying)造“5·19中國旅(lv)游日”主(zhu)(zhu)題(ti)氛圍(wei)，與游客(ke)歡樂互動(dong)(dong)、擺出(chu)“5·19”造型等(deng)(deng)。截至(zhi)5月(yue)1日，近900余位游客(ke)登(deng)(deng)上(shang)南海(hai)之夢郵輪(lun)，參與乘風(feng)(feng)(feng)破浪(lang)的“5·19”相關活動(dong)(dong)，主(zhu)(zhu)辦方(fang)向(xiang)游客(ke)贈送文創禮(li)品(pin)、登(deng)(deng)船(chuan)(chuan)禮(li)物(wu)、“1905時光(guang)電(dian)影(ying)(ying)院”七天免費觀影(ying)(ying)卡(ka)等(deng)(deng)200余份。五一(yi)假期，主(zhu)(zhu)題(ti)航(hang)次(ci)(ci)上(shang)的“5·19中國旅(lv)游日”元素吸引(yin)游客(ke)紛紛合影(ying)(ying)留念，甲板音樂會、我和(he)國旗同(tong)框、海(hai)洋元素打卡(ka)互動(dong)(dong)等(deng)(deng)一(yi)系列活動(dong)(dong)，為(wei)游客(ke)的“海(hai)上(shang)假日”增添了別(bie)樣色彩。

　　乘風破浪的“5·19”活動中，乘坐主題游輪的游客在三沙打卡留念。（主辦方供圖）

　　風馳(chi)電掣(che)的(de)“5·19”活動依托高(gao)鐵(tie)(tie)列(lie)車(che)(che)，與五一假期旅(lv)游(you)客(ke)流“相遇”，起到了良好(hao)的(de)宣傳效果。據悉，“風馳(chi)電掣(che)的(de)5·19”主(zhu)題(ti)(ti)(ti)高(gao)鐵(tie)(tie)冠(guan)名發車(che)(che)儀式4月(yue)(yue)28日(ri)(ri)在昆明南站舉行，主(zhu)題(ti)(ti)(ti)高(gao)鐵(tie)(tie)列(lie)車(che)(che)外車(che)(che)身噴繪“5·19中國旅(lv)游(you)日(ri)(ri)”及標志，車(che)(che)廂內營造“5·19中國旅(lv)游(you)日(ri)(ri)”主(zhu)題(ti)(ti)(ti)氛圍。從4月(yue)(yue)28日(ri)(ri)至9月(yue)(yue)30日(ri)(ri)，主(zhu)題(ti)(ti)(ti)高(gao)鐵(tie)(tie)列(lie)車(che)(che)將持(chi)續(xu)運行。五一假期，主(zhu)題(ti)(ti)(ti)高(gao)鐵(tie)(tie)列(lie)車(che)(che)車(che)(che)廂內外的(de)“5·19中國旅(lv)游(you)日(ri)(ri)”元(yuan)素受到旅(lv)客(ke)關(guan)注和(he)點贊。主(zhu)題(ti)(ti)(ti)列(lie)車(che)(che)運行以來7天，覆蓋(gai)客(ke)流量16萬(wan)人次以上(shang)。

　　風馳電掣的“5·19”活動中，旅客準備登上中國旅游日主題列車。（主辦方供圖）

　　百萬疆域的“5·19”活(huo)動(dong)同樣火(huo)熱開展，通過高(gao)(gao)德(de)地圖、滴(di)滴(di)出(chu)行、鐵(tie)路(lu)12306APP出(chu)行平臺在全國范圍內開展“出(chu)行有禮”活(huo)動(dong)。五(wu)一假期(qi)前(qian)夕(xi)，高(gao)(gao)德(de)地圖上(shang)(shang)(shang)線(xian)(xian)相關福利(li)，大(da)眾通過高(gao)(gao)德(de)地圖APP領(ling)取(qu)福利(li)。全國數十個官方文旅賬號與高(gao)(gao)德(de)聯(lian)動(dong)在新浪微博上(shang)(shang)(shang)共同發布“5·19”福利(li)，截至目前(qian)，話題(ti)閱讀量(liang)(liang)超(chao)30萬，覆蓋(gai)用戶1萬以(yi)(yi)(yi)上(shang)(shang)(shang)，送出(chu)高(gao)(gao)德(de)“5·19”專屬出(chu)行補貼券包(bao)總價值(zhi)超(chao)200萬元。中國鐵(tie)路(lu)12306APP全國開屏(ping)廣告(gao)4月(yue)29日(ri)發布，當日(ri)曝光量(liang)(liang)3300萬以(yi)(yi)(yi)上(shang)(shang)(shang)，點擊量(liang)(liang)49.5萬以(yi)(yi)(yi)上(shang)(shang)(shang)，點擊轉化率(lv)近1.5％，同日(ri)，12306APP首頁頂部通欄廣告(gao)曝光量(liang)(liang)2.1億(yi)以(yi)(yi)(yi)上(shang)(shang)(shang)，點擊量(liang)(liang)230萬以(yi)(yi)(yi)上(shang)(shang)(shang)，點擊轉化率(lv)近1％。江蘇省、湖(hu)南省、海南省、福建省、陜西省五(wu)大(da)輪(lun)動(dong)倒(dao)計時活(huo)動(dong)分(fen)會(hui)場所在省開屏(ping)廣告(gao)已于5月(yue)5日(ri)零點在中國鐵(tie)路(lu)12306APP準時上(shang)(shang)(shang)線(xian)(xian)。

　　億萬(wan)次(ci)觸達(da)(da)的(de)“5·19”活(huo)動精(jing)彩紛呈(cheng)。自(zi)(zi)4月(yue)底(di)啟動以來，中(zhong)(zhong)國(guo)(guo)銀(yin)聯(lian)在銀(yin)聯(lian)微(wei)信(xin)粉絲群開(kai)展(zhan)私域分享傳播，同時(shi)，針對主會場云(yun)南(nan)進(jin)(jin)(jin)行(xing)(xing)(xing)(xing)了(le)(le)重點(dian)傳播，對云(yun)南(nan)省內所有(you)云(yun)閃付(fu)APP用(yong)戶進(jin)(jin)(jin)行(xing)(xing)(xing)(xing)了(le)(le)消息(xi)推(tui)(tui)送(song)。中(zhong)(zhong)國(guo)(guo)工(gong)商銀(yin)行(xing)(xing)(xing)(xing)組織(zhi)全(quan)國(guo)(guo)各(ge)級網點(dian)通(tong)(tong)(tong)過網點(dian)電子屏等(deng)(deng)(deng)渠道(dao)進(jin)(jin)(jin)行(xing)(xing)(xing)(xing)推(tui)(tui)廣(guang)(guang)，其中(zhong)(zhong)長沙等(deng)(deng)(deng)分會場城(cheng)市除(chu)利用(yong)本行(xing)(xing)(xing)(xing)渠道(dao)宣傳推(tui)(tui)廣(guang)(guang)外，還(huan)協(xie)調了(le)(le)地(di)鐵廣(guang)(guang)告等(deng)(deng)(deng)資(zi)源進(jin)(jin)(jin)行(xing)(xing)(xing)(xing)投放。光(guang)大銀(yin)行(xing)(xing)(xing)(xing)信(xin)用(yong)卡在官方(fang)陽光(guang)惠生活(huo)APP進(jin)(jin)(jin)行(xing)(xing)(xing)(xing)“5·19中(zhong)(zhong)國(guo)(guo)旅游(you)日”開(kai)屏宣傳推(tui)(tui)廣(guang)(guang)，五一期(qi)間累計(ji)曝(pu)(pu)光(guang)量超過200萬(wan)人(ren)次(ci)。此外，中(zhong)(zhong)國(guo)(guo)電信(xin)翼支付(fu)商城(cheng)APP首(shou)頁(ye)彈窗廣(guang)(guang)告曝(pu)(pu)光(guang)量覆(fu)蓋200萬(wan)人(ren)次(ci)以上日活(huo)躍用(yong)戶，開(kai)展(zhan)全(quan)網視頻(pin)彩鈴推(tui)(tui)送(song)，通(tong)(tong)(tong)過線(xian)下營(ying)業廳電子屏、IPTV等(deng)(deng)(deng)渠道(dao)進(jin)(jin)(jin)行(xing)(xing)(xing)(xing)宣傳推(tui)(tui)廣(guang)(guang)。中(zhong)(zhong)國(guo)(guo)聯(lian)通(tong)(tong)(tong)通(tong)(tong)(tong)過全(quan)國(guo)(guo)自(zi)(zi)有(you)營(ying)業廳大屏等(deng)(deng)(deng)渠道(dao)進(jin)(jin)(jin)行(xing)(xing)(xing)(xing)推(tui)(tui)廣(guang)(guang)，同時(shi)，中(zhong)(zhong)國(guo)(guo)聯(lian)通(tong)(tong)(tong)建設并運營(ying)的(de)一碼游(you)貴州、游(you)新疆一碼游(you)、樂(le)游(you)冀、云(yun)游(you)齊魯等(deng)(deng)(deng)省級游(you)客服(fu)務平(ping)臺也上線(xian)了(le)(le)“5·19中(zhong)(zhong)國(guo)(guo)旅游(you)日”專題活(huo)動頁(ye)。各(ge)參與方(fang)宣傳推(tui)(tui)廣(guang)(guang)活(huo)動累計(ji)曝(pu)(pu)光(guang)量達(da)(da)數億次(ci)。

　　億萬次觸達的“5·19”活動中，中國移動通過線下渠道助力“5·19中國旅游日”宣傳推廣。（主辦方供圖）

　　中國工商銀行北京西單商業街智能旗艦網點戶外電子屏發布“5·19中國旅游日”宣傳海報。（主辦方供圖）

　　速(su)速(su)旅(lv)(lv)(lv)(lv)(lv)(lv)行(xing)(xing)(xing)(xing)的(de)“5·19”于4月(yue)(yue)29日(ri)(ri)零時(shi)起準(zhun)時(shi)啟動(dong)(dong)。各大(da)社交平臺、OTA號召知名旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)博(bo)(bo)主(zhu)、旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)行(xing)(xing)(xing)(xing)業KOL、簽約(yue)旅(lv)(lv)(lv)(lv)(lv)(lv)行(xing)(xing)(xing)(xing)家等(deng)發布旅(lv)(lv)(lv)(lv)(lv)(lv)行(xing)(xing)(xing)(xing)信(xin)息，展開“種(zhong)草(cao)”行(xing)(xing)(xing)(xing)動(dong)(dong)，發揮流(liu)量優勢，引導大(da)眾(zhong)(zhong)“速(su)速(su)去旅(lv)(lv)(lv)(lv)(lv)(lv)行(xing)(xing)(xing)(xing)”。其中(zhong)(zhong)，各大(da)社交平臺通(tong)過(guo)搭(da)建“中(zhong)(zhong)國(guo)(guo)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)日(ri)(ri)”相關(guan)話(hua)題，吸引海量大(da)眾(zhong)(zhong)參與活動(dong)(dong)，營造(zao)全民盡享旅(lv)(lv)(lv)(lv)(lv)(lv)行(xing)(xing)(xing)(xing)的(de)氛圍。新浪旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)聯合(he)微博(bo)(bo)政務(wu)4月(yue)(yue)27日(ri)(ri)共同發起“中(zhong)(zhong)國(guo)(guo)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)日(ri)(ri)”話(hua)題活動(dong)(dong)，廣(guang)泛聯動(dong)(dong)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)行(xing)(xing)(xing)(xing)業及跨(kua)領(ling)域藍(lan)V、橙V、普(pu)通(tong)用(yong)戶(hu)共同參與。截至(zhi)5月(yue)(yue)2日(ri)(ri)，“中(zhong)(zhong)國(guo)(guo)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)日(ri)(ri)”話(hua)題已(yi)上(shang)線6天，微博(bo)(bo)話(hua)題閱讀增量超(chao)(chao)6500萬(wan)，討論(lun)增量超(chao)(chao)7.2萬(wan)，超(chao)(chao)690位微博(bo)(bo)達人分(fen)享城市(shi)寶(bao)藏(zang)玩法(fa)，超(chao)(chao)90家藍(lan)V種(zhong)草(cao)本地(di)(di)(di)(di)特(te)色(se)休閑攻略，超(chao)(chao)5200位普(pu)通(tong)用(yong)戶(hu)加(jia)入線上(shang)討論(lun)，打(da)卡(ka)出(chu)游(you)(you)(you)(you)好去處。其間，重(zhong)點邀請各地(di)(di)(di)(di)文旅(lv)(lv)(lv)(lv)(lv)(lv)及景區藍(lan)V推(tui)介本地(di)(di)(di)(di)特(te)色(se)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)體驗(yan)及惠民政策，解鎖2023新興寶(bao)藏(zang)旅(lv)(lv)(lv)(lv)(lv)(lv)行(xing)(xing)(xing)(xing)地(di)(di)(di)(di)。此外，快(kuai)手平臺“519中(zhong)(zhong)國(guo)(guo)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)日(ri)(ri)”“美好中(zhong)(zhong)國(guo)(guo)幸(xing)福旅(lv)(lv)(lv)(lv)(lv)(lv)程”兩個話(hua)題5月(yue)(yue)1日(ri)(ri)—2日(ri)(ri)播放(fang)(fang)量達到3258.9萬(wan)次。抖音(yin)平臺“519中(zhong)(zhong)國(guo)(guo)旅(lv)(lv)(lv)(lv)(lv)(lv)游(you)(you)(you)(you)日(ri)(ri)”話(hua)題4月(yue)(yue)26日(ri)(ri)—5月(yue)(yue)2日(ri)(ri)播放(fang)(fang)量已(yi)累計已(yi)達5.8億次。值得一提(ti)的(de)是(shi)，剛(gang)剛(gang)過(guo)去的(de)五一假期，騰訊地(di)(di)(di)(di)圖推(tui)出(chu)“五一寶(bao)藏(zang)地(di)(di)(di)(di)圖”出(chu)游(you)(you)(you)(you)工具，聚合(he)超(chao)(chao)過(guo)20張主(zhu)題地(di)(di)(di)(di)圖和主(zhu)題榜(bang)單，并聯合(he)各地(di)(di)(di)(di)方媒體為游(you)(you)(you)(you)客推(tui)薦城市(shi)特(te)色(se)打(da)卡(ka)點，推(tui)出(chu)了“書(shu)店(dian)地(di)(di)(di)(di)圖”“飛盤地(di)(di)(di)(di)圖”“奶茶(cha)地(di)(di)(di)(di)圖”“展館尋跡地(di)(di)(di)(di)圖”等(deng)，為廣(guang)大(da)游(you)(you)(you)(you)客帶來更(geng)豐富、更(geng)有特(te)色(se)的(de)出(chu)行(xing)(xing)(xing)(xing)參考。

　　社交平臺發起的“中國旅游日”相關話題頁面。（主辦方供圖）

　　據介紹，主題(ti)月一(yi)系列精彩活(huo)動將貫穿整(zheng)個(ge)五月，接下(xia)來(lai)萬米高空的“5·19”、揚州、長沙、海口、廈門、西安五大城市(shi)分會場主題(ti)輪動倒計時(shi)活(huo)動、“中(zhong)國旅(lv)游日·中(zhong)國色彩”長卷傳播活(huo)動、云(yun)南省保山市(shi)騰沖市(shi)2023年“5.19中(zhong)國旅(lv)游日”啟動儀式及“中(zhong)國旅(lv)游日.繽(bin)紛直播間”等配(pei)套活(huo)動將陸續(xu)展開。