臘月春(chun)意(yi)動(dong),和氣(qi)解冬嚴。在新春(chun)佳節到來之際(ji),文(wen)(wen)化(hua)和旅游(you)(you)部(bu)推出(chu)“鄉(xiang)村四時好(hao)風光——游(you)(you)購鄉(xiang)村 歡(huan)聚(ju)過年(nian)”全國鄉(xiang)村旅游(you)(you)精品(pin)線(xian)(xian)路(lu)(lu)(lu)68條(tiao)。本期(qi)(qi)線(xian)(xian)路(lu)(lu)(lu)分為(wei)“多(duo)(duo)彩(cai)鄉(xiang)村”“歡(huan)聚(ju)過年(nian)”兩(liang)個部(bu)分。“多(duo)(duo)彩(cai)鄉(xiang)村”線(xian)(xian)路(lu)(lu)(lu)以(yi)鄉(xiang)村豐(feng)(feng)富(fu)多(duo)(duo)彩(cai)的地域特色、物產民(min)俗(su)、民(min)族風情、歷史文(wen)(wen)化(hua)、農(nong)耕文(wen)(wen)明等(deng)內(nei)容為(wei)亮(liang)點(dian),通過鄉(xiang)村旅游(you)(you)線(xian)(xian)路(lu)(lu)(lu)挖掘(jue)鄉(xiang)村多(duo)(duo)元價值、拓展(zhan)農(nong)業多(duo)(duo)種(zhong)功能。“歡(huan)聚(ju)過年(nian)”線(xian)(xian)路(lu)(lu)(lu)突出(chu)冬季和春(chun)節時令(ling)特點(dian),以(yi)年(nian)俗(su)文(wen)(wen)化(hua)、節慶活(huo)動(dong)、賞(shang)冰玩雪、鄉(xiang)村美食、年(nian)貨集市、溫泉養生(sheng)、合家出(chu)游(you)(you)等(deng)為(wei)重點(dian)推薦內(nei)容。線(xian)(xian)路(lu)(lu)(lu)已在文(wen)(wen)化(hua)和旅游(you)(you)部(bu)網站首(shou)頁上(shang)線(xian)(xian)專(zhuan)題,并聯合各媒體渠道、市場平臺,持續(xu)開展(zhan)豐(feng)(feng)富(fu)立體的宣傳推廣(guang)活(huo)動(dong),為(wei)滿足人民(min)群眾春(chun)節假期(qi)(qi)美好(hao)生(sheng)活(huo)需求提供豐(feng)(feng)富(fu)供給(gei)。
鄉(xiang)(xiang)村是(shi)中(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)(wen)明(ming)(ming)(ming)的(de)(de)(de)源(yuan)頭根脈(mo),是(shi)山清水秀的(de)(de)(de)綠色天地(di)(di),是(shi)生生不(bu)息的(de)(de)(de)鄉(xiang)(xiang)土(tu)家(jia)園,是(shi)激情燃燒的(de)(de)(de)紅色沃土(tu),是(shi)民(min)(min)(min)(min)(min)族(zu)(zu)(zu)交融的(de)(de)(de)多彩(cai)(cai)舞(wu)臺。從(cong)黑龍江(jiang)(jiang)(jiang)“多彩(cai)(cai)文(wen)(wen)(wen)(wen)(wen)化行 相(xiang)約昂(ang)昂(ang)溪(xi)(xi)”之(zhi)(zhi)(zhi)旅(lv)(lv)中(zhong)(zhong)(zhong)北方漁獵文(wen)(wen)(wen)(wen)(wen)明(ming)(ming)(ming)昂(ang)昂(ang)溪(xi)(xi)遺址,到(dao)四(si)川(chuan)宣漢(han)“巴風土(tu)韻”探源(yuan)之(zhi)(zhi)(zhi)旅(lv)(lv)中(zhong)(zhong)(zhong)巴文(wen)(wen)(wen)(wen)(wen)化羅家(jia)壩遺址,從(cong)云(yun)南怒江(jiang)(jiang)(jiang)“邂逅(hou)古(gu)(gu)道情歌(ge)”之(zhi)(zhi)(zhi)旅(lv)(lv)中(zhong)(zhong)(zhong)的(de)(de)(de)玉水坪古(gu)(gu)人(ren)類遺址,到(dao)浙(zhe)江(jiang)(jiang)(jiang)余(yu)杭“溯文(wen)(wen)(wen)(wen)(wen)明(ming)(ming)(ming)圣地(di)(di)”之(zhi)(zhi)(zhi)旅(lv)(lv)中(zhong)(zhong)(zhong)的(de)(de)(de)良渚文(wen)(wen)(wen)(wen)(wen)明(ming)(ming)(ming)遺址,走進鄉(xiang)(xiang)村探尋中(zhong)(zhong)(zhong)華文(wen)(wen)(wen)(wen)(wen)明(ming)(ming)(ming)起源(yuan)和發展的(de)(de)(de)歷史脈(mo)絡。福建漳(zhang)州“多彩(cai)(cai)民(min)(min)(min)(min)(min)族(zu)(zu)(zu)風 濃濃中(zhong)(zhong)(zhong)國韻”之(zhi)(zhi)(zhi)旅(lv)(lv)中(zhong)(zhong)(zhong),有高山族(zu)(zu)(zu)熱(re)情洋(yang)溢的(de)(de)(de)民(min)(min)(min)(min)(min)族(zu)(zu)(zu)歌(ge)舞(wu)表演(yan),有茶文(wen)(wen)(wen)(wen)(wen)旅(lv)(lv)融合(he)的(de)(de)(de)畬(yu)鄉(xiang)(xiang)風情。在(zai)(zai)陜西(xi)“漢(han)江(jiang)(jiang)(jiang)之(zhi)(zhi)(zhi)源(yuan) 羌(qiang)(qiang)族(zu)(zu)(zu)故(gu)里(li)”體驗(yan)之(zhi)(zhi)(zhi)旅(lv)(lv),三千里(li)漢(han)江(jiang)(jiang)(jiang)之(zhi)(zhi)(zhi)源(yuan),三千年羌(qiang)(qiang)族(zu)(zu)(zu)故(gu)地(di)(di),羌(qiang)(qiang)博園、青木川(chuan)古(gu)(gu)鎮訴說著(zhu)漢(han)羌(qiang)(qiang)民(min)(min)(min)(min)(min)族(zu)(zu)(zu)交融、親密共居的(de)(de)(de)悠久歷史。在(zai)(zai)寧夏吳忠“民(min)(min)(min)(min)(min)族(zu)(zu)(zu)團結(jie) 薪火相(xiang)傳”之(zhi)(zhi)(zhi)旅(lv)(lv),黃河兩岸遍布著(zhu)永不(bu)褪色的(de)(de)(de)紅色印記(ji),游客在(zai)(zai)旅(lv)(lv)途中(zhong)(zhong)(zhong)重溫崢嶸歲月,感受薪火相(xiang)傳的(de)(de)(de)民(min)(min)(min)(min)(min)族(zu)(zu)(zu)團結(jie)基因(yin)。
百節(jie)(jie)年(nian)(nian)為首,春節(jie)(jie)時的(de)(de)(de)鄉(xiang)村(cun)(cun)(cun),更有(you)記憶中的(de)(de)(de)年(nian)(nian)味深長(chang)。在北京延(yan)慶(qing)“歡樂冰(bing)雪(xue)嘉年(nian)(nian)華”之(zhi)旅中,可以(yi)(yi)在延(yan)慶(qing)奧林匹(pi)克(ke)園(yuan)區感受冰(bing)雪(xue)運動魅(mei)力,去柳(liu)溝品嘗熱騰騰的(de)(de)(de)“火盆鍋豆腐宴”,到(dao)世園(yuan)公(gong)園(yuan)玩(wan)冰(bing)戲雪(xue),觀(guan)賞華美大氣的(de)(de)(de)花燈藝術(shu)展,鄉(xiang)土美食、傳(chuan)統年(nian)(nian)俗(su)與動感體育交融,帶來別樣的(de)(de)(de)過(guo)(guo)年(nian)(nian)體驗。陜西(xi)“延(yan)安(an)過(guo)(guo)大年(nian)(nian)”年(nian)(nian)俗(su)體驗之(zhi)旅中,安(an)塞腰鼓、陜北說書、主(zhu)題冰(bing)雕(diao)、新(xin)春燈展、非(fei)遺(yi)研學應有(you)盡有(you),延(yan)安(an)革(ge)命紀念(nian)館(guan)還將開展“博物館(guan)里過(guo)(guo)大年(nian)(nian)”系列活(huo)動。在江(jiang)蘇“浪漫冬日 江(jiang)海年(nian)(nian)韻(yun)”之(zhi)旅中,可以(yi)(yi)慢(man)享濱海溫泉、體驗非(fei)遺(yi)民(min)俗(su)、逛(guang)吃復(fu)古(gu)市集、品味藝術(shu)村(cun)(cun)(cun)落、隱居鄉(xiang)村(cun)(cun)(cun)民(min)宿(su),追尋江(jiang)風海韻(yun)獨(du)特年(nian)(nian)味。福建泰寧古(gu)城的(de)(de)(de)“小城過(guo)(guo)大年(nian)(nian)”系列活(huo)動、安(an)徽“村(cun)(cun)(cun)長(chang)有(you)約(yue)·到(dao)靄里過(guo)(guo)小年(nian)(nian)”民(min)俗(su)節(jie)(jie)慶(qing)活(huo)動、山東榮成西(xi)霞口生肖(xiao)文(wen)化節(jie)(jie)......鄉(xiang)村(cun)(cun)(cun)中收藏的(de)(de)(de)傳(chuan)統年(nian)(nian)節(jie)(jie)習俗(su),在文(wen)旅融合的(de)(de)(de)時代實踐中,煥發新(xin)的(de)(de)(de)魅(mei)力和生機。
此次“游(you)(you)購(gou)(gou)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun) 歡(huan)聚(ju)過(guo)(guo)年”全國(guo)(guo)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)旅(lv)(lv)游(you)(you)精品(pin)線(xian)(xian)(xian)(xian)(xian)路(lu)(lu)發布推(tui)(tui)廣(guang)(guang),是文化和(he)旅(lv)(lv)游(you)(you)部(bu)、商務部(bu)共同啟(qi)動的(de)2024年“游(you)(you)購(gou)(gou)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)”系(xi)列(lie)活(huo)動重(zhong)(zhong)要內(nei)容活(huo)動,得到相關(guan)媒體、金融(rong)機構、市場平(ping)(ping)臺廣(guang)(guang)泛響應,積極(ji)宣傳推(tui)(tui)廣(guang)(guang)周邊(bian)(bian)農(nong)文旅(lv)(lv)產(chan)(chan)(chan)品(pin),立體呈現線(xian)(xian)(xian)(xian)(xian)路(lu)(lu)地(di)域特(te)色和(he)文化內(nei)涵(han)。中(zhong)國(guo)(guo)文化傳媒集團舉辦以“我(wo)的(de)家鄉(xiang)(xiang)(xiang)好風光”為(wei)主(zhu)題的(de)“文旅(lv)(lv)新霞客”短視頻征集活(huo)動。中(zhong)國(guo)(guo)銀行(xing)(xing)將(jiang)(jiang)通(tong)過(guo)(guo)公益中(zhong)國(guo)(guo)、手(shou)機銀行(xing)(xing)等平(ping)(ping)臺推(tui)(tui)廣(guang)(guang)線(xian)(xian)(xian)(xian)(xian)路(lu)(lu)專題和(he)周邊(bian)(bian)農(nong)產(chan)(chan)(chan)品(pin)。抖音搭建“游(you)(you)購(gou)(gou)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)”專屬(shu)話題頁(ye)。高德(de)地(di)圖(tu)(tu)上(shang)線(xian)(xian)(xian)(xian)(xian)“游(you)(you)購(gou)(gou)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)歡(huan)聚(ju)過(guo)(guo)年”導航地(di)圖(tu)(tu),用戶(hu)在高德(de)地(di)圖(tu)(tu)APP首(shou)(shou)頁(ye)搜索關(guan)鍵詞“鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)旅(lv)(lv)游(you)(you)地(di)圖(tu)(tu)”或(huo)“游(you)(you)購(gou)(gou)鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)”就能(neng)查(cha)閱線(xian)(xian)(xian)(xian)(xian)路(lu)(lu)周邊(bian)(bian)重(zhong)(zhong)點村(cun)(cun)(cun)鎮(zhen)、景區景點,并實現導航、預訂、分(fen)享等相關(guan)功能(neng)。美團將(jiang)(jiang)配(pei)合(he)(he)(he)線(xian)(xian)(xian)(xian)(xian)路(lu)(lu)推(tui)(tui)廣(guang)(guang)圍繞春(chun)節、美食(shi)、文化、旅(lv)(lv)游(you)(you)落地(di)專題頁(ye)面,舉辦“美食(shi)地(di)圖(tu)(tu)”活(huo)動。攜程將(jiang)(jiang)對鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)旅(lv)(lv)游(you)(you)精品(pin)線(xian)(xian)(xian)(xian)(xian)路(lu)(lu)進行(xing)(xing)圖(tu)(tu)文展示,并對用戶(hu)進行(xing)(xing)多(duo)點推(tui)(tui)送(song)。飛(fei)豬將(jiang)(jiang)結合(he)(he)(he)入選線(xian)(xian)(xian)(xian)(xian)路(lu)(lu)聯合(he)(he)(he)平(ping)(ping)臺商家開展公益直播,推(tui)(tui)出鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)旅(lv)(lv)游(you)(you)產(chan)(chan)(chan)品(pin)榜單。小(xiao)豬民(min)(min)宿將(jiang)(jiang)結合(he)(he)(he)“民(min)(min)宿扶(fu)持計(ji)劃”支持線(xian)(xian)(xian)(xian)(xian)路(lu)(lu)周邊(bian)(bian)民(min)(min)宿上(shang)線(xian)(xian)(xian)(xian)(xian),包裝推(tui)(tui)廣(guang)(guang)主(zhu)題線(xian)(xian)(xian)(xian)(xian)路(lu)(lu)套餐產(chan)(chan)(chan)品(pin)。木鳥民(min)(min)宿將(jiang)(jiang)在APP和(he)小(xiao)程序首(shou)(shou)頁(ye)上(shang)線(xian)(xian)(xian)(xian)(xian)線(xian)(xian)(xian)(xian)(xian)路(lu)(lu)專題,圍繞鄉(xiang)(xiang)(xiang)村(cun)(cun)(cun)游(you)(you)打造(zao)系(xi)列(lie)彰(zhang)顯當地(di)特(te)色的(de)民(min)(min)宿產(chan)(chan)(chan)品(pin)。
山川蘇(su)醒(xing)、草(cao)木萌動、律(lv)回(hui)歲(sui)晚、歸鄉團圓。文明(ming)璀璨、山河錦繡(xiu)的(de)千姿萬象,張燈結彩、團圓喜慶的(de)煙火年俗,是回(hui)家路上(shang)撫慰(wei)人心的(de)最美風(feng)景。跟隨(sui)“游(you)購鄉村(cun) 歡(huan)聚過(guo)年”鄉村(cun)旅游(you)精品線路,走進(jin)傳統佳節中的(de)多彩鄉村(cun),共度歡(huan)樂祥和中國年。